Are you aware that in 2019, it is likely that it will become mandatory to display your food hygiene rating? Given that some scores displayed on https://ratings.food.gov.uk/ are dated from 2 or 3 years ago, the score you receive at your next inspection could be the one you’re stuck with.
How does that make you feel? Are you happy and confident? Maybe you’ve chosen to display your score already, because you’re proud of that 5 that you’ve worked hard for. Or you’ve recognised the benefit displaying the score gives in the form of customer confidence.
Or does it make you feel anxious? How much of that anxiety is because you are disappointed by your score? Do you worry that displaying a low score will deter customers?
Evidence does indicate that a low score can have a negative impact on your sales; when questioned, 68% of consumers in England said they would base their decision on purchasing food on the food hygiene rating.
But what was the lowest acceptable score in the consumers’ eyes?
Over the past years, the lowest acceptable score in England has actually increased from a 3 to a 4, showing a trend towards consumers demanding higher quality behind-the-scenes as well as on the plate.
So if your business scores a 3 or less, you are essentially losing a large number of potential customers, who will actively choose to avoid spending money with you – can you afford to do this?
So, if you don’t want this to be you – now is the time to act. Invest your time and energy in bringing your business up to a good standard and be proud to display your score.
Need further advice? I have put together a free Toolkit to help you ‘Prepare for a visit from the EHO visit’.Download it here.
For hints and tips or food safety training advice, please contact me.
Academy Training Manager
Rod Carver - Level 3 Food Safety Attendee